PRAIRIE ISLAND CAMPGROUND

Winona, Minnesota
What began as a decorating project for a tiny house rental evolved into a multi-year collaboration supporting the growth and identity of Prairie Island Campground.

Over time, my work expanded to include consulting, brand development, apparel design and merchandising, and guest experience. I designed the campground logo, created the visual identity for the Campfire Concert Series, and offered consulting on retail and camp store organization, and the ways visitors experienced the property as a whole.

My favorite projects are often those that grow through trust and shared vision. Together, we looked beyond individual spaces to consider how the campground's history, character, and values could be expressed throughout the property. The result was a stronger sense of place, a more cohesive guest experience, and meaningful increases in retail revenue.